The Monkeys makes braille chocolates for Guide Dogs Australia

Ad agency The Monkeys has created a brand of chocolate with braille lettering on it for Guide Dogs Australia.

The words Puppy Pals appears in braille on the milk chocolates, offering people an experience shared by the vision impaired.

Funds raised from selling the chocolates goes to training guide dogs.

Puppy Pals are available in BP and Apco service stations, convenience stores, milk bars and cafes for $1.40 each.

Justin Drape, The Monkeys ECD said: “The thinking was to create a product that would reward consumers for making a donation and at the same time create a revenue stream for the charity.”

Client Credits:
Guide Dogs NSW/ACT: Charles Ulm, Daniel Cutlack, Alex Green
Agency Credits:
Agency: The Monkeys
ECD: Justin Drape
CD: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large


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