The Monkeys turns rubbish into reward for the Australian Government

The Australian Government has launched “ReMade in Australia”, a platform to highlight that recycled waste is an incredibly valuable resource.

Created by The Monkeys, part of Accenture Interactive, “ReMade in Australia” showcases just some of the inventive products that are manufactured in Australia from recycled material – from roads and infrastructure to sunglasses and home furnishings, there are hundreds of products created from Australian recycled materials.

The “ReMade in Australia” campaign was launched by prime minister Scott Morrison and minister for the environment Sussan Ley in Sydney this month and includes creative executions on broadcast television, cinema, radio, OOH, print and across social.

A Department of Agriculture Water & Environment spokesperson said: “The aim of ‘ReMade in Australia’ is to create a campaign message that really cuts through the clutter. Something that is bold and unexpected, that showcases the amazing innovation in recycling and remaking products right here in Australia, achieved with government assistance.”

The Monkeys Co-Founder & Group CEO, Mark Green, adds: “The ‘ReMade in Australia’ campaign invites Australian industry, retailers and consumers to all get involved in helping Australians to choose products that have been made from recycled material right here in Australia. It’s a great message.”

Campaign Credits:
Client: The Australian Government
The Department of Agriculture Water & Environment Campaign Manager: Alicia Goldsworthy

Creative Agency: The Monkeys
Co-founder & Group CEO: Mark Green
Co-founder & Group Chief Creative Officer: Scott Nowell
Senior Art Director: Jake Rusznyak
Senior Copywriter: Dennis Koutoulegenis
Creative Team: Harry Boothman, Brett Edwards & Jon Burden
Producers: Jade Rodriguez, Clinton Bell & Tamara Wohl
Business Mgt: Jamie Clift, Katie Wong-Hee, Earth Luechaikajohnpan & Rachael Flanagan
Business Strategy Director: Kit Lansdell

Production Company: Revolver
Director: The Glue Society
DOP: Dale Bremner
Managing Director & Co-Owner: Michael Ritchie
Executive Producer/Partner: Pip Smart
Executive Producer: Jasmin Helliar
Producer: Max Horn
Post Production: The Glue Society
Sound: Squeak E. Clean Studios

Photographers: Road & Sunglasses: Nick Bowers @ Photoplay
Playground: Jesse Smith
Athletics Track: Adrian Lander
Boardwalk: Paul Pichugin
Retouching: Cream Studios


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