The Monkey’s win Gold Siren for f(bleeping) Ikea ad

Tim Green, The Monkeys

An ad for Ikea has won ad of the year at the Sirens Awards, announced this morning.

The ad ‘Holidays’ was written by Tim Green and Tim Cairns of The Monkeys in Sydney won the 2012 Gold Siren award. It also won a Silver Siren for winning the ‘single’ category.

The ad aims to discourage the inexperienced from installing their own kitchen and leaving it to Ikea that features a swearing schoolboy telling his class how he helped his father build ‘a new f(BLEEP)ing kitchen’ over the holidays.

The ad was directed by Ralph van Dijk.

The award for the campaign silver Siren Winner went to Des Hameister of agency Gatecrasher for client Alcoholics Anonymous. It was directed by Marty Braine.

The Silver Craft Siren went to Scott Illingworth and Pete Best for the engineering on KWP Advertising’s Scratched Record ad for SA Lotteries.


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