The Mumbrella CommsCon Awards 2024 shortlist has been announced

The 2024 Mumbrella CommsCon Awards shortlist has been announced, with an impressive lineup of agencies, campaigns and talent nominated.

Fresh off last year’s nominations, and subsequent win for ‘PR Agency of the Year’, Ogilvy PR is returning with six nominations, while Herd MSL has received five nominations across various categories, including for PR Agency of the Year – Large and several campaigns.

The 2024 awards are also highlighting the industry’s efforts at optimising budgets to create mind-blowing campaigns.

The Best Campaign with a Small Budget category is packed with six nominated bodies, including: The Great Aussie Debate by News Corp Australia with news.com.au; It’s Time to Play Better from Hopeful Monsters for PARK SSC; G Flip Drums the Blue Mountains by Destination NSW with Future Classic for Scenic World; Fitchiz from BCW Australia with VML for Honest Eggs Co.; Australia’s First Dating Dictionary by Tinder Australia and Daily Digital; and Allen’s x B105 Brown Snakes Alive (Inspired by the Brisbane River) – Nestle Oceania with Brisbane 105 FM for Allen’s.

Meanwhile, the awards’ latest category – Best New-Comer of the Year – is spotlighting the newest players in the public relations and communications industry. The nominees include: Jake Challenor’s Sound Story, ChangePR – The Shannon Company, Berkeley Communications (which has only been in the Australian space since May last year), and snack PR.

But as always, the CommsCon Awards are not only celebrating agencies and their work, the ceremony will also highlight industry veterans and talent new to the industry.

The nominees for PR Leader of the Year have made waves in the sector over the last year, with the diverse group consisting of Angela Scrymgour – Australian Broadcasting Corporation, EJ Granleese – History Will Be Kind, Elly Hewitt – alt/shift, Hannah Moreno – Third Hemisphere and speaker at the CommsCon conference, Phoebe Netto – Pure Public Relations, and Shane Allison – Communication and Public Relations Australia, Phronesis, Public Address.

As for Best New PR Talent of the Year, delegates ought to keep an eye out for the following nominees: Adelaide Haynes – Akin Agency, Izzy Gardener – Domino’s Pizza Enterprises, Lisa Vu – Microsoft ANZ, Tarnay Sass – Australian Broadcasting Corporation, and Sarah Cefai – History Will Be Kind.

The Mumbrella CommsCon Awards will be held on 27 March, 2024 at Sydney’s Four Seasons Hotel, with the ceremony officially kicking off at 7:00pm.

See the full Mumbrella CommsCon Awards 2024 shortlist below:

Best Social Media or Digitally-led Campaign

AI powered ChatNT with Abbie Chatfield – Edelman Australia for Tourism NT

Art of Mixology – CampaignLab with VANDAL for Kingpin

Exhibit A-i – Howatson+Company for Maurice Blackburn

#HireMeHilton – History Will Be Kind for Hilton

Josh from Marketing – Butter Insurance

Telstra Gen Z Engagement Strategy – Telstra

Best B2C Campaign

FIFA Women’s World Cup Australia & New Zealand 2023™ – SPEAK Communications with TBWA, Unity Beat, and Sydney Harbour Bridge Unity Celebration Events for FIFA Women’s World Cup Australia & New Zealand 2023™

Free Calls to Santa – Herd MSL for Telstra

#HireMeHilton – History Will Be Kind for Hilton

Kentucky Fried Couture – Ogilvy PR with Ogilvy Australia for KFC

The Spectacular Save – Marvel’s Spider-Man 2 – Poem Group with Akcelo for PlayStation Australia

Winnie-the-Pooh: The Deforested Edition – Eleven and TBWA for Who Gives A Crap

Best B2B Campaign

Cyber Security Concerns of ChatGPT – WE Communications for Blackberry

Helping Australia ‘Reimagine Legacy’ Ahead of the Nation’s Biggest Ever Intergenerational Wealth Transfer – Sefiani for Generation Life

Kickstarting An EV Battery Recycling Race – The Bravery for Battery Stewardship Council

Optus Business Plus Roadshow – SOCIETY for Optus

Best Campaign with a Small Budget

Allen’s x B105 Brown Snakes Alive (Inspired by the Brisbane River) – Nestle Oceania with Brisbane 105 FM for Allen’s

Australia’s First Dating Dictionary – Tinder Australia and Daily Digital

Fitchix – BCW Australia with VML for Honest Eggs Co.

G Flip Drums the Blue Mountains – Destination NSW with Future Classic for Scenic World

It’s Time to Play Better – Hopeful Monsters for PARK SSC

The Great Aussie Debate – News Corp Australia for news.com.au

Best Use of Owned Media

Australian Wildlife Conservancy

How To Upskill Your Financial Wellbeing – Keep Left for ANZ

Poise Pledge – We Are Different

PR-led Content Creation

Dirty Weekend Away – CampaignLab for MACH

Exhibit A-i – Howatson+Company for Maurice Blackburn

Josh from Marketing – Butter Insurance

Putting Farmer Mental Health on the National Agenda – Havas Red for Norco Co-operative

Responsible Service of Mayonnaise – Eleven and TBWA for Heinz [Seriously] Good Mayonnaise

Sound of Bonded – We Are Different with The Parks for Jack Daniel’s

Best Internal Communications or Change Management

APAC News – Melbourne Airport

Elevate, Everyone Belongs – EVT for Elevate

inclUSive – Microsoft ANZ

Marketplace Unification – SEEK 

The SBS50 Project – Special Broadcasting Service

Launch or Relaunch Campaign of the Year

Dirty Weekend Away – CampaignLab for MACH

Giving Mess the Boot – Mango Communications for IKEA Australia

Seamless Scheme Launch – Dentsu Creative Public Relations for Australian Fashion Council

Sound of Bonded – We Are Different with The Parks for Jack Daniel’s

We Liked It So We Put an Onion Ring on It – Launch of the BBQ Onion Ring Burger – Ogilvy PR with Ogilvy Australia, AKQA for KFC

Best Government Sponsored Campaign

CSIRO&Co – CSIRO with Leo Burnett and UM

Don’t Get Burnt by Hype. Invest In Facts – Australian Securities and Investments Commission with UM and Mediabrands Content Studio

In The Time It Takes – Australian Securities and Investments Commission with Herd MSL for Moneysmart

Mental Health Careers – Dentsu Creative Public Relations for Department of Health and Aged Care

New To Business – Australian Taxation Office

Best PR-led Brand Partnership Campaign

‘For Ken’: Celebrating Australia’s Oldest Man, Ken Weeks – Ardent with Heinz for Whiddon

Keep Walking Proudly – Herd MSL with Leo Burnett, and Alfred for Diageo / Johnnie Walker

KitchenAid x Alemais – The Concierge Agency for KitchenAid

The Heinz Footy Ketch-Cup – Eleven and TBWA for Heinz Tomato Ketchup

Tinder x WESNET: Making Dating Safety a Priority - WESNET with Daily Digital for Tinder Australia

Twisties x Donut King: The Next Big Twist – Mango Communications for PepsiCo

With You & Proud (Sydney WorldPride) – Ogilvy PR for American Express

Corporate Social Responsibility

‘Cost of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia

Exhibit A-i – Howatson+Company for Maurice Blackburn

Michael Klim Lifeblood Ambassador – TLA Worldwide with Australian Red Cross Lifeblood Marketing & Media teams, CHEP, HOME & The Pool Collective

Supporting Australia’s Most At-Risk Soldiers – Massive Intelligence for Commando Welfare Trust

Uber Red Cross Clothing Drive – Herd MSL with Hello Social, Prodigious, Essence MediaCom, and We Know Video for Uber & Australian Red Cross

Pro Bono Campaign of the Year

Climate Doctor’s Certificate – CHEP PR for School Strike 4 Climate

Loft Social – Classroom of Hope

Shift 20 Initiative – Special PR + PHD for Dylan Alcott Foundation

The Life Saving List – Ivy PR with Strength to Give and Lifeblood for Liam O’Brien

Best Influencer Strategy

Archie Rose + World Pride – The Mint Partners for Archie Rose Distilling Co.

Australian Good Meat Farm Tour – One Green Bean for Meat and Livestock Australia

Macca’s Winter. Together & Lovin’ It. – Mango Communications with DDB Sydney for McDonald’s Australia

RYOBI: Em’Power’ing People to Shape the Space They Live In – Hoozu for Ryobi

#SluggingWithVaseline – FORWARD with Unilever Australia for Vaseline

1,000 Voices for 1,000 Girls – World Vision Australia with TBWA\Melbourne EssenceMediaCom, and Eleven for World Vision Australia

Best Use of Research and Insights

‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia

#HireMeHilton – History Will Be Kind for Hilton

One Less Car – Herd MSL for Uber

PI$$ WE@K PA$$WORDS – Telstra with Herd MSL

Price Promise 2023 – Ogilvy PR for ALDI Australia

Best Non-Traditional Business Opportunity

Another One Fights The Dust – Ogilvy Health for Lung Foundation Australia (LFA)

Delicious Discoveries – Example for Diageo / The Singleton

Dirty Weekend Away – CampaignLab for MACH

For a Boundless World – Keep Left for Guide Dogs NSW/ACT

Makers Mark x Beechworth Honey – Liquid Ideas with PHD for Makers Mark (Beam Suntory)

Takeover Tomorrow – Hopeful Monsters for Adobe

Best Media Relations-led Campaign

‘Cost Of Life, Not Just Living’: SPA Community Tracker – Provocate for Suicide Prevention Australia

Fitchix – BCW with VML for Honest Eggs Co.

Launch of FBOY Island – Foxtel Group for BINGE

Leading The Way In Flu Vaccination – Havas Red for TerryWhite Chemmart

Putting Farmer Mental Health on the National agenda – Havas Red for Norco Co-operative

Truth Campaign – Popcom for Community and Pharmacy Support Group (CAPS)

Best New PR Talent of the Year

Adelaide Haynes – Akin Agency

Izzy Gardener – Domino’s Pizza Enterprises

Lisa Vu – Microsoft ANZ

Sarah Cefai – History Will Be Kind

Tarnay Sass – Australian Broadcasting Corporation

PR Professional of the Year

Azadeh Williams – AZK Media

Kate Campbell – Australian Broadcasting Corporation

Savanah Ebeling – Pure Public Relations

Tiffany Sayers – Loft Social

Troy Bilsborough – Provocate

PR Leader of the Year

Angela Scrymgour – Australian Broadcasting Corporation

EJ Granleese – History Will Be Kind

Elly Hewitt – alt/shift

Hannah Moreno – Third Hemisphere

Phoebe Netto – Pure Public Relations

Shane Allison – Communication and Public Relations Australia, Phronesis, Public Address

Best New-Comer of the Year

Berkeley Communications

ChangePR – The Shannon Company

snack PR

Sound Story

Best PR Employer

History Will Be Kind

Sefiani

SOCIETY

The Mint Partners

Zeno Group Australia

Best PR Team of the Year – In-house

Australian Wildlife Conservancy

Destination NSW

Domain Group

Microsoft

Telstra

PR Agency of the Year – Boutique/Small

Ivy PR

Massive Intelligence

Praytell

SPEAK Communications

PR Agency of the Year – Midsize

Cube

History Will Be Kind

Poem

SOCIETY

Third Hemisphere

We Are Different

PR Agency of the Year – Large

alt/shift

Eleven

Herd MSL

Ogilvy Health

Sefiani

WE communications

Got a tip?

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He previously worked for a marketing agency that focused on managed service providers and IT.

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topics 2024 Mumbrella Commscon Awards Berkeley Communications communications Destination NSW Herd MSL Nestle Oceania News Corp Australia Ogily PR Third Hemisphere

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