The Museum of Brisbane launches Brissie-ism via CHEP Network

The Museum of Brisbane (MoB) has pitched its very own ‘ism’ to take on the greats, in a new campaign created by CHEP Network.

The outdoor campaign has named ‘Brissie-ism’ the world’s most influential and revolutionary cultural movement to come out of Brisbane so far this year, describing Brissie-ism works as those that are characterised by their complete absence of artsy-fartsiness and the unique ability of artists and creatives to not take themselves too seriously.

The work aims to build awareness of Museum of Brisbane as the home of Brissie-ism, creating conversation around what defines Brisbane’s arts and cultural scene.

MoB director and CEO, Renai Grace, said Brissie-ism is what defines the Museum – it’s a place where art, culture and social history help create connections to Brisbane’s past, present and help shape its future.

“Unlike any other museum or gallery in Brisbane, MoB curates engaging stories that provoke conversation and connection to our city. Brissie-ism unifies this concept and shares it with the diverse communities that make up Brisbane. It’s a cultural movement that anyone can enjoy.”

CHEP Network managing partner – creative, Marianne O’Brien, added:, “MoB needed a way to be identified and stand out from the other galleries and museums in Brisbane. By giving Brisbane the -ism that it deserves, we tap into the pride we have for our city and encourage people to be a part of defining and celebrating Brisbane arts and culture.”

The campaign is  rolling out on JCDecaux and Goa billboards across the city, with further extensions featuring local artists and exhibitions to follow.


Client: Museum of Brisbane
Director and CEO: Renai Grace
Head of Experience: Cathy de Silva
Marketing Manager: Rachel Murphy
Creative Agency: CHEP Network


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