The mX closure will leave a big hole for those wanting to share ideas to a mass audience
While mX has given people across the country a chance to be “famous” in print it’s artists who will miss the audience they could reach the most says comedian and author Xavier Toby
Newspapers need saving. The internet is coming, and newspaper readership is plummeting. mX was meant to be that saviour.
The grand plan was that a whole hoard of young, internet savvy, newspaper allergic under thirties would get hooked on a free paper then be all like, “They’re like pixels you can touch. The screen is bigger and it’s better resolution. WOW.”
“Reach an audience over 500,000 “with mX – Xavier , you are a comedian.
There is a free ‘upstart ” publication that’s been operating independent of News and Fairfax for nearly 10 years in Brisbane with an audited circulation of 400,000 + ( more than mX Melbourne,Sydney, and Brisbane combined)- its called bmag.
Give them a call !
BMag comes out twice a month, I wasted my precious time looking it up.
I’d be happy to write for them, if they paid.
Looks like a great publication.
mX was out daily.
That 500,000 figure comes from their website.
So in a month, that means they reach 500,000 x 30 = 11.5 million readers.
Sorry Xavier.
Reach does not equal average audience x issues. That is gross contacts.
Put another way, if it was the same 500,000 loyally picking up their copy every day then you reach just that 500,000. If every of the 30 days only new people picked up a copy you would have 11.5m. The true reach lies somewhere between those two figures.