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The new look Mumbrella

You may notice some changes to Mumbrella today.

The content remains much the same, but we’re now presenting it in a way that I’ve always hoped to.

In our previous format, delivered to you in one stream,  Mumbrella spoke with three distinct voices. The first voice was the traditional journalism of breaking news – stuff that we consider to be exclusive, important or merely interesting. The second, Dr Mumbo, is effectively our diarist – that’s where we try to be funny or quirky. And third, comment and opinion – made up of a mixture of our own thoughts, guest postings and links to where interesting discussions are taking place elsewhere.

These main strands are now properly separated out – you’ll see the tabs at the top of the page. And we’re giving greater priority to external links – both in opinion and also other media and marketing news sources.

Although I’ve now taken the word “beta” off the site – after three months it was getting silly – this is still a work in progress. For one, there are many excellent resources that our links section does not yet point to – I’ll look to rectify that fairly soon, so please do drop me an email if you feel I’m missing you.

If you’re an RSS user, it means we can now offer you a choice  of streams – news, opinion, comments, Dr Mumbo or the combo. I apologise if it also means you have to reset your current RSS subscription.

And we’ve not yet touched our masthead – which is, I confess, still the homemade one I knocked up in five minutes flat when we first launched Mumbrella in December. We’ll come up with something a bit more professional soon, I hope.

And you’ll also notice there are now a couple of ad slots on Mumbrella. That’s part of how we hope to pay the rent.

Mumbrella’s greatest strengths are the conversations that take place here. So like everything else we write about, please do tell me what you think.

Cheers,

Tim Burrowes – Mumbrella

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