The new look Mumbrella
You may notice some changes to Mumbrella today.
The content remains much the same, but we’re now presenting it in a way that I’ve always hoped to.
In our previous format, delivered to you in one stream, Mumbrella spoke with three distinct voices. The first voice was the traditional journalism of breaking news – stuff that we consider to be exclusive, important or merely interesting. The second, Dr Mumbo, is effectively our diarist – that’s where we try to be funny or quirky. And third, comment and opinion – made up of a mixture of our own thoughts, guest postings and links to where interesting discussions are taking place elsewhere.
These main strands are now properly separated out – you’ll see the tabs at the top of the page. And we’re giving greater priority to external links – both in opinion and also other media and marketing news sources.
Although I’ve now taken the word “beta” off the site – after three months it was getting silly – this is still a work in progress. For one, there are many excellent resources that our links section does not yet point to – I’ll look to rectify that fairly soon, so please do drop me an email if you feel I’m missing you.
If you’re an RSS user, it means we can now offer you a choice of streams – news, opinion, comments, Dr Mumbo or the combo. I apologise if it also means you have to reset your current RSS subscription.
And we’ve not yet touched our masthead – which is, I confess, still the homemade one I knocked up in five minutes flat when we first launched Mumbrella in December. We’ll come up with something a bit more professional soon, I hope.
And you’ll also notice there are now a couple of ad slots on Mumbrella. That’s part of how we hope to pay the rent.
Mumbrella’s greatest strengths are the conversations that take place here. So like everything else we write about, please do tell me what you think.
Cheers,
Tim Burrowes – Mumbrella
Just reiterating my thoughts from tweetland. Looks great Tim! Lots of good changes. Really cements what your strategy is. Looking forward to seeing the site grow. 🙂
Kate
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I love the new template, thanks to it being iPhone compatible.
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Ahhh. Mumbrella’s all grown up!
Well done.
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Nice work. You must be burning some serious midnight oil to get this done on top of everything else.
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Hey Tim, great work with the new theme!
I like your idea of the 3 voices and it makes complete sense. My only criticism is with regards to how busy the interface has become (particularly if you look at where it was).
To me the side bars on either side are just “noise” and as much as I understand the need to feature other articles/posts maybe just the headlines would do the trick? Or perhaps disable the left sidebar completely and see what happens? I dunno man but at the moment my eyes are feeling a bit lost and I’m not sure where to look at….
Love your work.
Rog
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I’m trying hard to focus and not surf too much. Mumbrella makes this hard to do.
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Looks fantastic – great design, easy to navigate and organise, very polished. Agree with Tony (Tactical TV) – mUmBRELLA is a great distraction and is one I can even justify as further education about the industry! Thanks Tim.
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Well done Tim,
you got mUmbrella up and running, now you’re retro-fitting the look and feel.
I think that’s really clever, a lot of people would still be sitting around discussing the merits of one logo design over another. Meanwhile, here you are with a viable, living property.
I really admire the organic approach and will be watching with interest as it develops.
Alex.
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Love the new site! Thanks for the opportunity to advertise on your site.
Any feedback on our advert’s i would be really interested to hear from the mumbrella community.
Thanks in advance
Keep up the great work tim!
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hi nick – only feedback is you might want to rotate creative messages as there’s no doubt mumbrella is a sticky site with high PVs per user. The ads have already burnt out for me after a day due to how much content I am viewing.
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Love the new site Tim. Great stuff!
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Nice work guys, the site is definitely an improvement, love the mobile version and the portability of the content. We love your contributions on Digital and syndicating your content via our channels is even easier.
Keep up the great work
Brad Down
Editor
Digital Ministry
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