The new way of doing more for less: Inside the creation of Plus Also Studios

June 2, 2025 11:52

Howatson and Company’s AI-powered sister agency Plus Also Studios is ingeniously tackling marketing’s biggest roadblock — having to meet increasing content requirements with declining budgets. For foundation client and partner Endeavour Group, it has changed everything.

At Mumbrella360 last week, delegates were treated to an inside look into the journey of Plus Also Studios and how it revolutionised content creation for Endeavour Group, which owns iconic brands including Dan Murphy’s and BWS.

The agency was founded in December last year, led by Howatson and Co’s chief data and technology officer Hoàng Nguyen. It exists independently of Howatson and Co.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.