The new Westpac ad may be great – but you’ll have to take their word for it
Westpac is VERY proud of its new marketing postitioning. And achingly modern with its PR too.
So modern in fact, that it’s issued an Interactive Media Release – one of the first that Dr Mumbo has been sent
They’ve got all of their social media bases covered.
There’s even You Tube video of marketing manager Andrew Seagar talking about how great the ad is…
… and brand director Jee Moon agreeing with him…
… and Group Executive Peter Hanlon agreeing with both of them.
You can even read their bios (or two of them, anyway).
Sadly, there’s some kind of rights problem, so they can’t actually show the ad online, which is something of a pity for an interactive press release about an advertisement. So we’ll have to take their word for it on what a jolly good job they’ve done.
That is too funny…
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But the press release doesn’t mention anything about the videos being made in the 80’s…
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lets hope the production values of the ads are a bit better than these vids. not overly impressed with lamo tagline “the bank you can bank on”…..hope they didn’t pay to much for that little gem of thinking
good on ’em for trying something new with interactive release, pity execution not thought through
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the only thing better than a carefully curated, legally approved, non offensive to anyone quote is a carefully curated, legally approved, non offensive to anyone quote filmed on a cheap handycam and put online.
look out youtube servers
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At least they’re not pretending to be different
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This is hilarious…
I particularly love the part of their interactive media release where they say ‘The campaign re-introduces the phrase ‘We’re a bank you can bank on,’ providing a subtle nod…’. I don’t really see what part of that phrase is meant to be ‘subtle’.
I also agree with Zac, what a great return to the 80’s!
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I am amazed that they chose an out-of-date technology- the incandescent lightbulb, as a symbol of their NEW campaign which is outlawed now by even the Australian government?
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maverickwoman not to mention how hackneyed the light bulb is in the first place
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Couple of quick tweaks: https://www.youtube.com/watch?v=D1VdASGXFAU
Now Westpac, you’re using the power of the internets.
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Marklen – I salute you…
Oh dear…
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Always happy to see another major corporation embrace online.
But are they taking the piss with those YouTube videos? Fake digital wallpaper by Target, badly chroma keyed behind handycam talking heads, foreheads shining in desperate need of makeup. Did they want it to look like the office junior shot them in-house?
Is it some subtle satire? Westpac marketing during the GFC? A dig at YouTube UGC? Some kind of nefarious experiment in hypno-marketing?
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Who was responsible?
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awful, absolutely awful, and I’m talking about the clips not the ad which I have just seen on their website and which does nothing for me.
Last time you told me ‘my future was your future’ but I take it now you think my future is so worthless you no longer want to be associated with it?
A bank you can bank on. Great, thanks, really means something to me that. I presume we will be subjected to more inane commercials showing how we can bank on them to not follow the RBA rates down, give us such great credit card rates, etc etc.
Please please please though, whatever ads you release next, can we not have these awfully produced clips from undoubtedly overpaid and underworked marketing people trying to pretend they are so cool and clever.
What’s funny is that presumbably there is a hierachy thing happenning here anyway and so one of the three will not be there for the next ad, that one being the one whose daft idea the clips were – my moneys on the bald ugly one, at least the other two made some sense!
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Can anyone remember Westpac’s “Who can you bank on?” campaign?
All singing, jingling, elbows and knees acting and dancing.
Glad to see the palace re-cycling old junk. Quite green of them really.
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Just watched the ad… so can anyone else see the irony in Westpac being;
The “Bank you can bank on.”
The “Jumper in case” –
The “Safety bar… not the rollercoaster”
While at the same time….
Being at the forefront of online social media…
First to market.. in their online strategy…
Telling you… (Before you can actually see it televised) that they are Great… and Revolutionary marketers…
while at the same time being;
“Factor 50” (more like aged 50) … that “stick to the path”
I think the line that sold me was
“The Iron that is definitely switched off”
… In other words not switched on??
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Marklen, I’m with Tim….bloody genius!!!
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I just thought in the first clip that there was this spooky ghosting Christ-like halo around that blokes head! Maybe this is the second coming for Westpac!
Speaking of financial institutions – and I can’t remember which brand it is – there is an ad floating around where they talk about how times are tough and how they recognise how important our dwindling savings are, followed by the tag-line “We want what you want”.
Damn right they do. I want my money … and quite clearly they want my money as well !
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westpac, putting the “W” in bank
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Great to see a bank telling us how great it is…sure, great bank, love some of what you do – but can someone ring me from Westpac so I can share my customer service feedback about the disastrous experience we had with a branch when we got our $500K worth of home loan?
Consultant had no interpersonal skills, left other customers’ personal details on the screen (which we could see!), had snot hanging out of his nose, his phone rang constantly (which he ignored), insisted on us completing a credit card application (which we told him we didn’t want) and an inflatable Santa next to his desk was so loud we could barely hear what he was saying…
Can’t help but feel cynical about the ads as a result.. consistency in your customer service would be a great start before splashing about ad dollars!
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In addition, if a bank thinks that if it tells us how great it is often enough and loud enough, do they truly believe we will all start to believe it?
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But enough about me, let’s talk about what you think about me. Signed W.
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This is pretty hilarious.
How anyone could ever have thought putting the exectuive team into a video press release was a good idea!
Did I just walk into a heavy carpeted 1980s community branch building society?
And you can totally imagine the politics around each person being involved. Why do all 3 of them need to be in their own video?!
Stupid waste of money that damages the brand not builds it.
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Westpac add: “We’re factor 50”
What the hell is that suposed to mean?
Is it in relation to the sunscreen index or someother finance world crap?
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the new west pac commercial.
“the bank you can bank on”.
I was just wondering if anyone could tell me what they are suggesting when they say ‘we are not on a first date’.
thanks.
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