The NZ Herald read by more than half of total newspaper audience, finds Roy Morgan

Market research company Roy Morgan has released a report that shows almost 3 million New Zealanders read newspapers and nearly 1.8 million read magazines in 2021.

A total of 2.96 million New Zealanders now read or access newspapers in an average seven-day period, both print or online via the web or an app. In addition, almost 1.8 million New Zealanders read magazines whether in print or online either via the web or an app.

The standout performer during the pandemic at a masthead level has been The New Zealand Herald. The Herald had a total cross-platform audience of 1.84 million in the 12 months to June 2021, unchanged from a year ago. retains the position as New Zealand’s leading news website for those on the lookout for the latest news on COVID-19 and what is going on in the country, bringing together newspapers, the Dominion Post, The Press and Sunday Star-Times, and magazines such as the TV Guide and NZ Gardener.

The total digital audience for in an average seven-day period is nearly 1.72 million New Zealanders, well ahead of main rival which sits at 1.56 million.

Two of the top ten titles grew total cross-platform audience over the past year – the Otago Daily Times, which was up 32,000 (12.7%) to an audience of 285,000, and the Taranaki Daily News, up 14,000 (11.6%) to an audience of 132,000.

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The nine newspapers which grew their total cross-platform audiences in the year to June 2021 compared to the year to December 2020 included the Dominion Post in Wellington, The Press, Sunday Star-Times, Taranaki Daily News, Southland Times, Manawatu Standard, Nelson Mail, Sunday News and the Timaru Herald.

New Zealand Listener relaunched and increased its readership during the COVID-19 pandemic. The weekly publication was temporarily suspended during 2020 as the COVID-19 pandemic which caused a sharp drop in advertising revenue early in the year. Later in the year, however, New Zealand Listener was relaunched and has since experienced growth in the year to June 2021, up by 13,000 to an average issue readership of 213,000.

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Other widely read magazines included TV Guide with a readership of 171,000, Australian Women’s Weekly (NZ Edition) on 147,000, NZ Woman’s Day on 143,000, NZ House & Garden on 105,000, NZ Woman’s Weekly on 101,000, NZ Gardener on 98,000 and Cuisine & Habitat both on 84,000.

These are the latest findings from the Roy Morgan New Zealand Single Source survey of 6,609 New Zealanders aged 14+ over the 12 months to June 2021.

In August, Roy Morgan released a survey which showed remaining print titles in Australia saw growth as 15.2 million turned to magazines during the pandemic, despite Are Media’s 2020 financials showing a decline in advertising revenue.


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