Mike Morris joins Sportsmate as general manager, commercial

Sports fan experience company, Sportsmate has hired Mike Morris in to the newly created role of general manager, commercial.

The former digital commercial strategist for Cricket Australia will be tasked with driving the growth of Sportsmate’s sporting apps, and helping them meet the “current demands of an increasingly mobile, data and digital focused business landscape”.

Sportsmate said  it would look to leverage Morris’ 20 years of sales, marketing and commercial experience in the sports and media industry. In addition to five years at Cricket Australia, he has also worked at Bastion and Southern Cross Austereo. The company added that Morris is “fundamental in Sportsmate’s pursuit to strategically position the multi-code apps as a premium digital channel and continue to grow the user base”.

Mike Morris

Morris said that he is thrilled to be joining the Sportsmate to the next stage of its digital transformation and growth “at a pivotal time of change in the sports landscape”.

“I look forward to working alongside Steve Danaher, Ben Fraser and the team to make a meaningful difference for brands looking to connect with passionate sports fans in unique ways and spanning the entire event lifecycle.”

Across its seven mobile apps, the Sportsmate reports over 1.1 million “active and engaged” monthly users. It said that its multi-code approach helps brands connect with fans across multiple platforms weekly.

It also said that “it’s crafted seven unique sporting apps to help marketers secure a greater share of the fan wallet by influencing the audience along the purchase decision making journey”.

Chief revenue officer, Steve Danaher said: “This newly created role is critical to the ongoing success of Sportsmate as we continue to grow our Live apps both domestically and abroad. Mike’s vast experience will drive further connection to our cache of apps for brands looking to engage with our very rich, loyal and passionate user-base.”

Its network of apps offer live sports results, news and analysis across multiple codes, as well as recently launching a Sportsmate Podcast Network.

Sportsmate is part of the QMS Sport umbrella, along with TLA, Stride, TGI, StellaVista, and FanTribe.


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