Dr Mumbo

The one word you don’t want to get wrong

A wide-eyed Alberici realises her error

A wide-eyed Alberici realises her mistake

Dr Mumbo is always a fan of politics-as-farce. Particularly when it goes beyond anything that might be realistic for a sitcom script.

The idea that a minister who hospitalised himself after Tony Abbott’s drunken spill party, would then get tanked up in Hong Kong and have to resign over inappropriate interactions with a young female member of staff stretches it a bit.

But Jamie Briggs managed it.

(And Dr Mumbo belatedly salutes the Daily Telegraph for its “Briggs Trouble in Little China” headline, by the way.)

Even less realistic that a second minister could then find themselves on the front pages a few days later by referring to Sunday Telegraph political editor Samantha Maiden as a “mad fucking witch” over her coverage of the affair and accidentally texting the insult to the target.

But Peter Dutton managed it.

Which you’d think would make all concerned with the story tread exceptionally carefully. For instance, you wouldn’t want to get the words “bitch” and “witch” mixed up. Not when the word “bitch was so politically loaded because of Tony Abbott’s “ditch the bitch” faux pas.

But the ABC News Breakfast’s Emma Alberici managed it.   

Welcome to day four.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.