The origin of Amaysim’s Love Machine revealed in music video

December 1, 2020 10:21

Following the launch of its ‘Little Sim, Big Love’ campaign at the start of November, Amaysim has released a full music video for the Love Machine track that backed the ad.

Performed by former Gang of Youths lead guitarist Joji Malani as the ‘love machine’, the film tells his origin story on a vintage dating show, before spreading the love with Amaysim.

Amaysim CMO, Renee Garner, said the brands was motivated to launch a full music video for the track after receiving positive feedback from consumers on the campaign.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics