Wild Turkey campaign celebrates local legends from bushfire-affected regions

Zanda Wilson

December 1, 2020 10:15

Wild Turkey’s latest Australian campaign sees the whiskey brand celebrate some community-minded Aussies from bushfire-affected regions.

The latest integrated campaign comes from creative director, Matthew McConaughey, who partnered with Eleven to shine a light on local legends in 2020.

Matthew McConaughey with Lin Baird of Bogong Horseback Adventures

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ana and Sam Mitchell Campari Australia and New Zealand Campari Group Eleven Lin Baird Linda and Matthew Rudd Matthew McConaughey wild turkey

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Wild Turkey campaign celebrates local legends from bushfire-affected regions

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