The Perth Mint targets shoppers with fussy relatives in ads that showcase its jewellery collection

The Perth Mint is highlighting its collection of unique pieces of jewellery available to purchase as a luxury gift ahead of Christmas.

The ads pair images of the jewellery with common phrases heard around the festive season, such as ‘Just get me something small’ and ‘I don’t want anything for Christmas’, therefore translating to shoppers what their partners and family members really want.

The OOH campaign highlights the unique pieces of jewellery at the Perth Mint

The campaign targets those who need to buy gifts for fussy and particular family members, and those who often fail to offer up suggestions.

The OOH placements focus on the Perth CBD to grab the attention of workers in the area. Online dynamic banners will drive traffic to The Perth Mint’s website.

The campaign will run throughout the Christmas period.

Client: The Perth Mint
Manager, Brand and Campaign: Karyn Bailey
Group Manager, Marketing and Communications: Elizabeth Lefort

Agency: The Brand Agency, Perth
Executive Creative Director: Marcus Tesoriero
Creative Team: Neil Martin and Matt Wilson
Designer: Luke Lucas
Technical Lead: Carmelo Rigoli
Finished Artist: Julian Farnan
Senior Account Manager: Gabby Birtles
Senior Account Director: Nikki Price
Head of Insights: Elle Pound
Media: Mel Harrison


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