The Project grows Ten’s audience in first week

project_tenTen’s move to axe 6.30 With George Negus and rebadge the 7PM Project as The Project has significantly improved the network’s overall ratings performance, an analysis of OzTam data for the first week of the new schedule suggests.

According to ratings across the five capital cities for last week, share has improved for both Ten and sister digital channel Eleven in the 6.30pm to 7pm timeslot.

The analysis of the data was supplied to Mumbrella by Ten, which looked at the four weeks of October compared to the first week of November and how it compared to rival channels.

The most dramatic improvement for Ten came in the 16-39 age demographic, with its share of the commercial  TV audience improving from 11.9% to 17.9%. In real terms this represented an audience increase of 53% – up from an average of 86,000 16 to 39-year-old viewers to 132,000.   

The jump was mainly at the expense of Nine’s A Current Affair which hurt the most in the 18-49 demographic where it lost 12.6% of that demo.

Although The Project remains third in every demographic, it has now closed the gap, particularly in the 16-39 demo where Today Tonight still dominates with 24%. However The Project, on 17.9%, is now breathing down the neck of A Current Affair on 19.1%.

Ten’s audience share October 3-29 vs Oct31 to Nov 4, 6.30pm to 6.59pm:

  • Total people: Up from 11.4% to 14.8%
  • 18-49: Up from 12.2% to 18.1%
  • 16-39: Up from 11.9% to 17.9%
  • 25-54: Up from 12.4% to 18%

Seven (Today Tonight) and Nine (A Current Affair) audience share:

  • Total: TT down from 35.4% to 33.8; ACA down from 27.4% to 25.7%
  • 18-49: TT down from 28.3% to 26.5%; ACA down from 24.7% to 21.6%
  • 16-39 TT down from 26.8% to 24%; ACA down from 21.7% to 19.1%
  • 25-54 TT down from 29.8% to 27.7%; ACA down from 26.7% to 23.9%

Meanwhile, Neighbours also saw a slight improvement on Eleven – with its overall audience increasing by more than 5%.


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