Red Cross fools media with its toilet humour
A low-rent looking billboard ad that went up in a heavy traffic area in Sydney this week had Dr Mumbo scratching his head.
In what passersby were led to believe was a personal message from an irate wife to her husband, it features the picture of a toilet, with the seat up.
The copy reads: “To my darling Greg – For the love of humanity put the toilet seat down!!!”
Now, being a bit of a cynic Dr Mumbo couldn’t help but wonder just which brand was behind this particular stunt. Not least because it would have to be a pretty angry spouse to part with her hard earned cash and share her husband’s toilet habits with the rest of Sydney.
So who does the ad belong to? Turns out it’s a new campaign called “For the Love of Humanity” created by Jack Watts Currie for the Australian Red Cross.
It’s all to do with a Facebook application where people can challenge themselves and their friends to do deeds that will benefit both themselves and humanity – anything from waxing your hairy chest to helping those in need.
Tomorrow will see the Red Cross logo and a website address added to the billboard ad – the only one the Red Cross is planning to put up.
And judging by all the media coverage it’s received from Seven’s Sunrise, the Daily Telegraph, to Nine News, wondering who “Greg” is – the Red Cross and its agency have quite effectively demonstrated that toilet humour can in fact work.
Sexist.
What about “To my darling LaFonda, For the love of humanity put the toilet seat up!!! My back hurts from being chivalrous.”
Equality starts in the bathroom people!
User ID not verified.
Nice work JWC. And Mr B-rad at Red Cross.
User ID not verified.
@Andrew while it might be slightly sexist, it is possible to overlook this due to the fact that it is a fantastic ad, it puts a bit of humour into the average persons day and most importantly it draws attention to a very good cause.
User ID not verified.
Funny stuff ! Certainly had the media fooled.
User ID not verified.
How dare they deceive me. I thought Greg was a real person – but he’s not. This is wrong.
Nice work.
User ID not verified.
A pinnacle example thus far of the way that traditional media and social works together so well.
It has been a dream run for the campaign and I am going to join up, my pledge will be to do no social networking for a week. No reading, no posting (UUUUGHHHH)
So, you better become my friend and then sponsor me on what will surely be a feat of endurance and strength
So, yes, the campaign has worked a treat on me and I suspect it will do on a lot of other people
PUSH Agency
Brisbane | Canberra | Sydney | Australia
pushagency.net
User ID not verified.
There’s a video to go alongside this campaign – a man is dared by his girlfriend to get a full-body wax in Sydney’s Circular Quay.
https://www.youtube.com/watch?v=kE8V37l8hTU
User ID not verified.