Dr Mumbo

Red Cross fools media with its toilet humour

A low-rent looking billboard ad that went up in a heavy traffic area in Sydney this week had Dr Mumbo scratching his head.

In what passersby were led to believe was a personal message from an irate wife to her husband, it features the picture of a toilet, with the seat up.

The copy reads: “To my darling Greg – For the love of humanity put the toilet seat down!!!”

Now, being a bit of a cynic Dr Mumbo couldn’t help but wonder just which brand was behind this particular stunt. Not least because it would have to be a pretty angry spouse to part with her hard earned cash and share her husband’s toilet habits with the rest of Sydney.

So who does the ad belong to? Turns out it’s a new campaign called “For the Love of Humanity” created by Jack Watts Currie for the Australian Red Cross.

It’s all to do with a Facebook application where people can challenge themselves and their friends to do deeds that will benefit both themselves and humanity – anything from waxing your hairy chest to helping those in need.

Tomorrow will see the Red Cross logo and a website address added to the billboard ad – the only one the Red Cross is planning to put up.

And judging by all the media coverage it’s received from Seven’s Sunrise, the Daily Telegraph, to Nine News, wondering who “Greg” is – the Red Cross and its agency have quite effectively demonstrated that toilet humour can in fact work.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.