The Research Agency expands Sydney team with three new hires
Insights and research consultancy The Research Agency (TRA) has appointed Kantar’s Nikki Davey to the role of head of innovation as well as adding two new directors to its growing Sydney team.
The new hires follow the recent opening of TRA’s Sydney office, and appointment of managing partner, Terri Hall. The agency first launched in Australia with its Melbourne office in August last year.
TRA’s Sydney team
The newly created roles will all report to Terri Hall, who said she is delighted about the calibre of her new team, brought onboard to support the momentum behind the business.
Hall said: “Since launching earlier this year and securing two foundation clients, I have prioritised building a skilled team whose collective passion for customer-centric insights will optimise our focus to deliver the best possible client outcomes.
“At TRA we do things differently. We have a deep obsession with people and doing what we can to improve their lives. We consistently stretch our craft skills, challenge ourselves towards innovative and creative solutions to problems, and relentlessly pursue telling stories that drive change. This is what clients need from us and I know that as a team we have an exciting opportunity to make an impact in Sydney.”
As head of innovation, Nikki Davey’s remit is to lead TRA’s innovation capability, partnerships and thought leadership while driving growth for clients.
On her new role Davey commented: “I’m so looking forward to joining this incredibly talented and well-respected team and being part of an agency that has such a clear, recognised innovation mindset and fresh take on generating insights.
“On a personal level, I am excited to get started doing what I love most, which is building strong relationships with our client partners to drive business growth at this pivotal moment in TRA’s journey.”
Joining Davey in the Sydney team will be newly appointed directors, former customer insights specialist at Kmart, Ngaia Calder, appointed as business director for the Sydney office, and former associate director at The Behavioral Architects and senior consultant at TRA New Zealand, Tara Collins, who has been appointed as account director for the Sydney office.
As senior client service roles, Calder and Collins share a remit to build relationships with clients founded on a shared value of delivering powerful work that creates change for TRA’s partners.
The TRA Sydney office is located at The Commons Surry Hills, where both Collins and Davey will be based with Hall, while Calder will move between Noosa and Sydney under TRA’s Flex policy.
Hall added: “Our team has fresh perspectives on how insights can bring inspiration, foresight and confidence to decision making. I believe TRA is poised to make a significant impact on Sydney’s insights market; we have the talent, the new home, and the drive to make things happen.”
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