The Royal Flying Doctor Service (QLD Section)’s latest platform with cummins&partners scores sky-high results

November 8, 2024 9:14

Media and creative agency cummins&partners has launched a platform that seeks to boost pilot applications for the Royal Flying Doctor Service (Queensland Section) (RFDS) – and the results are promising.

The RFDS’ ‘Life off Autopilot’ campaign was developed to entice pilots away from flying commercial airlines by reminding them of why they entered the aviation industry.

With a goal of 20 pilot recruits spurred by the platform, cummins&partners collaborated with SAFARI’s Andrew Englisch – a photographer and director – to peel back the curtain on the RFDS’ flying work and the career satisfaction that comes with it.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.