The Royals hires Kirsten Dunlaevy for new head of business management role
The Royals has appointed Kirsten Dunlaevy to the newly created role of head of business management Sydney.
The role was created in response to a series of business wins in 2020, despite the agency experience a slowdown during the onset COVID-19. In August, The Royals was named masterbrand strategy and creative agency for Coopers Brewery, and brought on Driva and Finspo as new clients.
Dunlaevy will also support the agency’s growing relationships with existing clients Athena, Coates Hire and MyState Bank.
Kirsten Dunlaevy has joined The Royals
The Royals managing partner, Dan Beaumont, said: “From the minute we met Kirsten, we knew she was the ideal Royal. She brings world-class experience, a strategic mind, a passion for inspiring teams to do their best work and a bucket load of hustle. We’re proud to have emerged from 2020 in a strong position and having Kirsten on the team will help us continue to improve the quality of our output for clients.”
Dunlaevy joins from R/GA where she was group director of client services and business development. She has also spent time at The Farm Digital, Moon Communications Group and DDB New York. She has managed clients including Jimmy Brings, Kimberly-Clark, Samsung, Sydney Film Festival, Telstra and Westfield.
“I’m thrilled to be joining The Royals,” Dunlaevy said of her appointment.
“I was immediately attracted to their transparent approach to partnership and their commitment to unlocking change for clients through undeniable creativity. I look forward to helping them tackle increasingly challenging market conditions and achieving business objectives.”
2020 saw a number of changes amongst The Royals’ senior staff. Co-founder Nick Cummins announced his departure from the business in August, with Stu Turner and Seb Vizor becoming the creative leaders of the agency in Melbourne and Sydney, respectively.
At the start of the year head of strategy Michaela Michaela Futcher, departed the agency for TBWA Media Arts Lab in Singapore and Tom Donald was hired in her place.
Creative duo Nick Cole and Pat Allenby were also hired from Special Group as senior copywriter and senior art director.
