The Royals pick up strategy and creative duties for Nexba Beverages
Australian-made and owned beverage brand Nexba has handed its creative account to The Royals as it look to expand into international markets.
The account was won without a pitch, with The Royals having already commenced work on Nexba’s marketing and advertising strategy.
Founded in 2010 by brother’s-in-law Troy Douglas and Drew Bilbe, Nexba’s growing range of soft drinks and kombucha are stocked in Woolworths, Coles and a number of independent retailers, and are available in the UK, Europe, New Zealand and South Korea.
Cassandra Anderson, senior marketing and communications manager at Nexba, said: “Nexba has had an amazing journey so far and we’re proud to have removed over 5 billion grams of sugar from global diets… and counting! We are incredibly excited to partner with The Royals as we embark on the next phase of growth for the brand. They demonstrated an impressive track record for brand building and great strategic thinking and I’m confident together we will entice more Australians to make the sugar-free switch.”
The Royals managing partner Dan Beaumont added: “Nexba has an ambitious brand mission to reduce the amount of sugar in Aussies’ diets, and that’s a goal we’re excited to get behind. We’re looking forward to pushing the boundaries creatively to help the Nexba team grow the business.”
The appointments adds to The Royal’s national portfolio of clients, including the recent wins of Deliveroo, Ivory Coat and DON Smallgoods.
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