The Royals wins Australian Unity creative account
Social enterprise Australian Unity has appointed The Royals to its creative account, following a successful pitch.
Established in 1840, Australian Unity is a member-owned wellbeing company and has over 7,000 employees across Australia, offering members and customers health, wealth and care services.
The Royals will raise awareness for Australian Unity’s ‘Real Wellbeing’ positioning and its breadth of services.
Its remit includes strategic and creative duties across the Australian Unity masterbrand and all divisions, including Retail, Wealth & Capital Markets, Specialist Care and Home Health.
Billy Falkingham, head of brand & content at Australian Unity, said: “The Royals stood out from the beginning thanks to their strategic thinking, willingness to take creative risks and great cultural alignment. The perfect partners to help us elevate the Australian Unity brand and business.”
The Royals managing partner Andrew Siwka added: “A brand with an extraordinary Australian heritage and an even more exciting future, and we can’t wait to help it through the next 180 years – give or take a year or two!”
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Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.
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