The Royals wins Deakin University creative duties

deakin university campaign 2014Independent agency The Royals has won the creative duties for Deakin University which had previously been held by Rapp Melbourne and Cummins & Partners after a three month competitive pitch.

The appointment as agency of record means The Royals will look after duties including communications strategy, integrated campaign development plus content marketing.

Cummins & Partners had also held the media duties for the university, but told Mumbrella it stopped working with it in May last year and was not involved in the pitch. It is unclear which agency has picked up the media duties.  It is thought Rapp was working with the university on an interim basis.

Steve O’Farrell, director at The Royals, said: “We’re delighted to be partnering with one of Australia’s most progressive universities in Deakin.

“Both Deakin and The Royals are on a strong trajectory in the digital age and we look forward to building on that momentum in the years to come.”

Last year Hardhat Digital created a 15 screen video wall as part of a campaign for the university.

Trisca Scott-Branagan, executive director of marketing at Deakin University said: “Within the Higher Education sector, Deakin is known as a leader in social and digital marketing.

“We are confident The Royals have the right combination of people, strategic approach and creativity to help us build on our tradition of creating meaningful connections with students”.

The Royals clients include Fairfax, Campari, Sensis, Google, NAB and MTV.



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