The shady underbelly of principal media

Tim Burrowes

May 22, 2024 9:12

Welcome to a midweek update from Unmade, mostly written on QF2 from London to Singapore and wrapped up last night at Changi Airport. Today: How Principal media became the latest challenge for media agency – client trust. And further down, a bad day on the Unmade Index.

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Tim Burrowes

Topics

Unmade Substack

2 COMMENTS

Eric Faulkner 22 May 24

Well Tim, it’s nearly 9pm on Wednesday. That’s 13 hours since you posted this and the lack of comments tells you all the you need to know. It’s more than sad that great Ad. Agencies, started by people who genuinely cared about advertising, have been taken over by people who have little interest in the craft and eyes only for making money in any nefarious way they can. And nobody is going to do anything about stopping it. Eric

Tim Burrowes 23 May 24

Thanks for the comment, Eric. Fair to say it’s a post that has generated far more private messages than public!