The Smith Family appoints The Works as lead creative agency

The Works, part of the RXP Group, has been appointed lead creative agency for The Smith Family as part of the charity’s five year growth and innovation strategy.

The agency was awarded the account following a competitive pitch, and will manage creative strategy, creative and direct response for The Smith Family’s multiple campaigns.

As part of its five year strategy, The Smith Family plans to reach substantially more children and young people living in poverty in Australia.