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Bastion China appoints new partner, Jane Lu, amongst list of leadership hires

Specialised Chinese marketing and communications agency Bastion China has appointed a new partner Jane Lu.

In her new role, Lu will be exploring the possibilities for Australian businesses to broaden their consumer target beyond the Chinese community in Australia to mainland China.

Jane Lu is the new partner at Bastion China

Lu previously spent seven months as the enterprise manager for UWEI – a tourism platform that connects Australian businesses to Chinese tourists. She was also the country manager for Chinese real estate listing site Juwai.

Lu stated: “I’m very optimistic and excited about the future of Bastion China. I’m lucky in that I’ve inherited a great team and an agency that is a true market leader in Chinese marketing.

“With China currently experiencing a significant growth phase, Bastion China is expanding its portfolio with the support of Bastion Collective by attracting emerging Chinese companies keen to explore opportunities in the international market.”

Also joining Bastion China is Tao Sheng in the role of general manager.

Sheng has an extensive background in Chinese-Australian marketing, including working with JR Duty Free in pioneering engagement with WeChat, Weibo, UnionPay and Alipay.

The third hire is Leon Sun, who joins Bastion China as an account executive.

In his new role Sun will be assisting the team in executing strategies and campaigns for Bastion China’s clients.

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