The sound of one hand eating – McDonald’s calls in Mr Peterman
McDonald’s has signed up John O’Hurley – Elain’e eccentric boss Mr Peterman in Seinfeld – as the narrator of its new DDB campaign around its core products.
The Quarter Pounder ad champions the ability to eat with a hand free, while the Big Mac campaign promotes its classic qualities.
The campaign – targetting young men – also includes print, radio and online.
CREDITS:
- Agency: DDB Sydney
- Executive Creative Director: Matt Eastwood
- Creative Director: Adam Rose
- Digital Creative Director: Matt Grogan
- Creative Team: Adam Rose, Matthew Knapp, John Downing and Ian Broekhuizen
- Business Management: Kenny Hill, Sarah Trickey, Alexandra Gordon, Peitra Withaar
- Strategic Planner: Russ Mitchinson
- TV Producer: Victoria Bennett
- Digital Producer: Sarah Hetherington
- Production House: The Sweet Shop
- Director: Peter Martin
- Editor: Adam Parker
- Sound: Song Zu
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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an interesting angle to try and get back at the hungry jacks ads. like it
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Second one effective and good.
First one I found a little crass and sexist.
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@Sarah L – you’re not the target market. The first one is the only ad I can remember where it made me want to buy that very particular product and be “proud” (not that i needed much prompting, and i’m shallow). Sadly, I also mimic the voice when it plays…
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Caught the top one on tv and had just one thought – why is the guy carrying a burger around and not eating it? Without that it is simply an exercise in quirky, and it does not work.
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@seriocomic – so the quarter pounder is nothing more than a basic burger, like the rest of the burgers so why should males be the target market? Are they trying to say that women don’t eat quarter pounders? Where is the research statistics for this? They are cutting out half their market if they think women don’t eat quarter pounders.
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The quarter pounder one has more than a hint of ‘I’m on a horse’ about it
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snap! i thought it was a dude imitating peterman – awesome!
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I like this too.
Well done.
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McMobile sounds fun http://www.access-agency.net/mcmobile-mcdonalds
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I am not so sure about this campaign. It seems to me they are copying the Old Spice campaign. They use the same tone and even the same words. Combine that will the old VB ads and I am seeing other ads instead of this one. Does that make it an effective ad…?
Being male ‘it is not’ sexist….in fact it is hinting to chivalry to start. It perhaps would be a better ad if the guy was driving a truck and had a belly.
They perhaps could have got a hand model with a smaller hand to help make the burger look bigger. I swear the burgers are shrinking at Maccas. Having worked in Maccas 15 years ago for a few years I am constantly disappointed with the quality control.
Have they lost their way?
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Gotta love women who eat quarter pounders.
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Why am I aroused by the chip move at the end of the second commercial?
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