The Sphere Agency launches ‘unexpected’ campaign for Adriatic Furniture

A new campaign for Melbourne furniture chain Adriatic Furniture introduces the idea that its furniture is unexpected – for the price.

The campaign, which also carries the line “Exclusive? Yes. Expensive? No”, was created by The Sphere Agency.

Darren Fishman, The Sphere Agency’s creative director said: “The challenge was really laid down to come up with something unique for this generically advertised and unbelievably cluttered ‘me too’ category. We had great success with the “rich people” campaign that evolved over four years or so, but the time was right to move on from there. So with this new campaign we feel we’ve reflected an increased sophistication for the brand.”

Sphere’s MD Michael Abdul added: “Over the eight years of so Adriatic’s been with Sphere we’ve seen the retailer double the number of stores on the ground, and we feel we’re in the right place to capitalise on what is looking like an even more prosperous future for both the client and the agency.”

The campaign comes more than a year after Sphere introduced socialite Lillian Frank as the brand icon for Adriatic with the line, the furniture that “those rich people don’t want you to have”.


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