The Sphere Agency wins The Institute
Melbourne full service agency Sphere has won the media planning and buying business for The Australian and New Zealand Institute of Insurance and Finance, also known as The Institute.
The announcement:
The Australian and New Zealand Institute of Insurance and Finance (“The Institute”) have established an international conference to be held in December called, “In the Room”.
The concept of “In the Room” is directly related to the importance of being there, in the midst of the action. “It is a common situation in business, if you are not part of the process, if you do not engage and take part in the business and the issues of the day, then you do not take part in leading decisions. If you are not in the room you cannot affect change, you lose impact and you are, in effect, on the outside looking in,” says Cameron Skews, The Institute General Manager – Marketing and Communications.
World-renowned speakers, leaders, entrepreneurs and innovators will be ‘in the room’ telling their experiences and position on business leadership, innovation and risk. The event will take place at the Sydney Exhibition Centre from December 10th – 12th.
The Sphere Agency has been commissioned to develop a media strategy across digital and traditional media platforms to help promote the event to “C” suite, leaders and aspiring leaders.
Source: press release
