The Star: There will be stories

A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.

The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.

Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”

Iris Kleimann, general manager of marketing at The Star added: “The Star is an entertainment destination, so we believe that our communications must be engaging and entertaining also. This spot achieves this beautifully, as we hoped it would.”

The ad stars American musician and songwriter Bill Baker, who has appeared in US TV shows such as The Hee Haw Show.


Agency: The Monkeys
ECD: Justin Drape
Creative Partner: Micah Walker
Art Director: Matt Heck
Copywriter: Alex Derwin
Head of Broadcast: Thea Carone
Group Content Director: Dan Beaumont
Executive Planning Director: Fabio Buresti
Strategic Planner: Mat Rawnsley
Content Director: Kristen Hardeman
Content Manager: Pia McMorran
Director: Steve RogersExecutive Producer: Michael Ritchie
Producer: Pip Smart
Production Company: Revolver
Editrial & Colour: Jack Hutchings – The Butchery; Ben Eagleton – FUEL
Post: FIN
DOP: Russell Boyd
Original music: Guns ‘n’ Roses ‘Welcome to the Jungle’
Arrangement: Sonar Music/ Michael Lira
Producer: Karina
Sound Design: Simon Kane
Recording Studio: Song Zu
Producer: Larissa Coupe
Client: The Star
Iris Kleimann: General Manager Marketing
Tara Seymour: Communications Manager
Alex Curtis: Marketing Executive


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