The start of Coles’ new customer focused era

The team chats Coles' new era as its new CEO appoints American marketer, Amanda McVay as its chief customer officer, before a chat about the work from home debate, which has taken over adland this week. There is also a double header of interviews this week, with GroupM's new chief investment officer, Melissa Hey checking in before a conversation with Tracey Spicer on her new book exploring the built in biases of AI technology.

This morning Mumbrella reported that retail giant Coles had become the latest company to appoint a chief customer officer, replacing its vacant chief marketing officer role. Joining to take on the expanded remit is American retail marketer, Amanda McVay. The team discusses the growing trend of the chief customer officer role, as well as a look at what we might expect from Coles new direction under McVay and new CEO, Leah Weckert.

Then, a controversial stance on the benefits of a return to the office from Cummins & Partners founder, Sean Cummins, this week set off a flurry of debate in the Mumbrella comments section. In a counter-response written for Mumbrella, LinkedIn’s Lara Brownlow said: “the traditional workweek, established a century ago when men went to work and women stayed home, no longer suits our current reality”.  The team touches on the merits of both sides, and why this debate continues to spark such aggressive opinions.

The news chat is then followed by a chat with GroupM’s new chief investment officer, Melissa Hey, who joined the business in Seb Rennie’s place earlier this year. Hey discusses why she made the jump across to the WPP agency group from OMD, and how she plans to work alongside agency leads.

Finally, a conversation with journalist and author Tracey Spicer, about her new book, Man Made: How the bias of the past is being built into the future.

Episode breakdown

  • Coles enters it chief creative officer era (3:21)
  • The work from home debate (12:09)
  • Interview with GroupM’s Melissa Hey (20:53)
  • Interview with Tracey Spicer (31:52)


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