Coles replaces CMO role; appoints first chief customer officer

Calum Jaspan

May 17, 2023 9:09

Coles has appointed its first chief customer officer, filling the position left vacant by Lisa Ronson in 2022, Mumbrella can reveal.

Amanda McVay will join Coles in the role, arriving from the United States after the retailer completed a global search to fill the expanded remit.

McVay joins Coles after an extensive global search.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

Amanda McVay Coles Leah Weckert

2 COMMENTS

Brand lost 17 May 23

Under Lisa Coles had a chance She couldn’t move the beast to get beyond down down and now they’ll go back to the good ol days of edited under Mumbrella’s comment policy suppliers and never getting as cheap as Aldi

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Erm 17 May 23

So the CMO role is terminated in favour of a chief customer officer role and the successful candidates’ previous title is VP of Marketing and Digital, (not customer)? A way with words?

(I am not in anyway questioning the new hires’ ability and wish her well!)

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