Ian Paterson named boss of GTV9

Nine has named network sales director Ian Paterson as MD of GTV9 Melbourne.

Paterson’s promotion follows the return to Nine of Matthew Scriven as Melbourne sales director, announced yesterday.

Paterson was promoted from network sports sales director to Nine’s sales director in December 2010.

Network Nine MD Jeff Browne said: “Melbourne is a crucial market for us and our brand there is one of the strongest in town. With productions such as Millionaire Hot Seat, The Footy Show, numerous outside broadcasts and a new version of The Block coming on line, as well as our news and current affairs operations, Ian will have a wider and more varied responsibility to add to his undoubted expertise in sales.”