The Sydney Morning Herald crowned Australia’s ‘most read masthead’

Rosie Drew

May 20, 2024 9:05

The Sydney Morning Herald is Australia’s most read masthead according to the latest Total News readership figures released by Roy Morgan.

The daily tabloid boats 7.27 million readers nationwide – nearly double that of its main competitor, The Daily Telegraph (3.94 million).

According to the report, the Sydney Morning brand has an average issue readership of 383,000, while Saturday’s print edition recorded 485,000 readers.

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Rosie Drew

Rosie Drew is the senior reporter at Mumbrella. She joined in May 2024.

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The Sydney Morning Herald crowned Australia’s ‘most read masthead’

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