F.Y.I.

The Sydney Morning Herald launches independent schools website hub

Nine’s masthead The Sydney Morning Herald has launched an independent schools website hub, designed to help parents research NSW Independent schools.

The announcement:

The Sydney Morning Herald has launched a hub on its website to allow parents to research NSW Independent schools to find an education that best aligns with their child’s needs.

Launching today, Independent Schools 2021 will be a must-use hub that allows parents to research Independent schools across NSW using a search function filtered by gender, geography, religious denomination and boarding.

“We are thrilled to launch this new initiative and showcase the variety of Independent school options for parents looking at going down this path. In due course, this important initiative will be rolled out to other markets, particularly Victoria,” said Jo Clasby, Director of Client Partnerships – Publishing.

There are a wide range of priorities that will influence parents’ decision-making when it comes to choosing a school for their child. The education hub will contain custom pages on each school, showcasing the benefits of that education facility and what they have to offer, helping to make what can be a difficult decision clearer.

Housing information about Independent schools in one place, the hub will contain sponsored content articles covering topics tailored for families considering sending their child to an independent school. The hub will also contain enquiry forums that link directly to schools, videos and more allowing the users to learn more about schools.

Source: Nine media release

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.