The Trade Desk sees revenue jump 32% in 2022

Global ad technology platform The Trade Desk has reported 32% revenue growth year-over-year for 2022, and US$491 million of revenue in the fourth quarter.

“This performance was underscored by significant profitability and cash flow,” the financial statement said.

As of December 31, 2022, The Trade Desk had cash and cash equivalents and short-term investments of US$1.447 billion.

The Trade Desk had spend on the platform of nearly US$7.8 billion, in 2022.

[click to enlarge]

“In an unpredictable macro environment, our growing relationships with agencies and brands is testament to the value of the open internet over the limitations of walled gardens,” said Jeff Green, founder and CEO of The Trade Desk.

“More of the world’s leading advertisers are gravitating to fast-growing channels such as Connected TV (CTV) and retail media, which offer premium value at scale. They are leveraging new identity tools, such as UID2, which allow them to make the most of their first-party data in a privacy-safe manner. These trends will accelerate in 2023 and we will continue to invest in our platform to help advertisers make drive maximum value from these opportunities.”

The company announced that its board of directors approved a share repurchase program with authorisation to purchase up to US$700 million of its Class A Common Stock. The new share repurchase program is designed to help offset the impact of future share dilution from employee stock issuances.

The Trade Desk expects to fund repurchases with existing cash and cash equivalents and short-term investments.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.