The true human cost of AI in marketing
The race to implement artificial intelligence may leave humans in marketing’s dust, writes Michael Laps co-founder strategy director at Yoghurt Digital.
Some of the best experiences you’ve had with businesses are likely because they’ve had the human touch; a personal experience where you felt understood, cared for, or made to feel special.
In a world where automation and AI are becoming dominant discussions in boardrooms, the next frontier is how to take human experiences and translate them into a marketing function with no human touch points.
From what I can see, there are several major roadblocks to all companies having access to these technologies:
