Ad spend down 4.8% in October: ‘Market is well and truly leaving the COVID crisis behind’

December 2, 2020 10:21

The media agency-funded ad market was down just 4.8% in October – the lowest decline since September last year – in a development the Standard Media Index (SMI) said indicates “the ad market is well and truly leaving the COVID crisis behind”.

The AFL and NRL grand finals boosted TV bookings by 12.7% for the month, while metropolitan TV spend was up 15.7% year-on-year.

Social media sites experienced the greatest growth in October, growing by 45.5%, with Facebook, Twitter, TikTok, Snapchat and LinkedIn all up at least 34% year-on-year.

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Brittney Rigby

Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.