Tunnel, Lockie Leonard win interactive media awards
Crowd-funded and soon-to-be-released-online-for-free thriller The Tunnel won Best Use of Social Media, Word of Mouth or Viral at last Friday’s Australian Interactive Media Industry Association Awards.
The Goalpost – TEQUILA\ children’s TV series Lockie Leonard won the Best Cross-Platform category.
The Tunnel was announced as a crowd-funded film to be released online, free of charge.
“We are absolutely thrilled to be acknowledged by the industry and to also be recognised in a category full of esteemed nominees – together with [marketing agency] DLSHS we have clearly created an effective and cut-through social media campaign that has resonated with the online audience,” said The Tunnel writer/producer Enzo Tedeschi. The film will be released online and on DVD on May 19.
Lockie Leonard‘s online campaign spread across multiple entry points – Facebook, MySpace, Twitter, iTunes and ninemsn, creating a playground for fans to explore and download content.
“The cross-platform component to this second series of Lockie Leonard was part of our creative, financing and production process from day one as we knew we had a terrific opportunity, in partnership with TEQUILA\, to really extend our audience reach and engagement. Cross-platform is a critical consideration in our production decisions at Goalpost Pictures Australia, across all our projects,” said Lockie Leonard producer Kylie du Fresne.
Congratulations to them! They must have one great strategist to get through with great social media critics.
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