Dr Mumbo

The umpire’s not blind – and he can prove it, thanks to OPSM

March 17, 2010 12:27

Optical brand OPSM has signed up to sponsor the AFL’s umpires.

You can insert your own “You must be blind, umpire” gag here…

And yes, the deal does include testing umpires’ eyesights.

Comments: 1

franksting 17 Mar 10

Isn’t that just copying Scottish Football, where Specsavers have been sponsoring the refs for years? Personally I think the AFL Umpires should be sponsored by Jim Hensons Creature shop http://www.creatureshop.com/ They aren’t blind, just #muppets

User ID not verified.

The umpire’s not blind – and he can prove it, thanks to OPSM

‘The radio silence makes no sense’: When will the new Seven CEO front up?

'We take them very seriously': The marketing challenges and opportunities for Australia's biggest sexual wellness brand

'The idea of going back into it was terrifying': Bullfrog's Elle Bullen reflects on leaving and returning to adland

'In a very cluttered marketplace, it gives us the ability to stand out': Paramount aims for younger viewers

When will the cookie crumble? What does Google's delay mean for the industry?

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE