The University of Newcastle promotes its global impact in ad inspired by university project

The University of Newcastle has promoted the impact its students and professors have on the world while creating an ad inspired by university projects.

Created by Special Group, the ‘Power of New’ campaign aims to show the university’s new innovation strategies which are used to solve world problems.

The ad endeavours to highlight the different ways the university addresses its syllabus, including using virtual reality to teach its midwifery students.

Tom Martin, executive creative director at Special Group, said the ad is designed to give the university more of an active role.

“We wanted to give the University a more active role in their global impact stories, ensuring that it includes not just tangible breakthroughs, but the creative, open-minded approach that got them there.

“It gives prospective students a clearer idea of the personal and potential global benefits of studying at UON.”

Tracy Chalk, CMO at the University of Newcastle, added: “We were delighted to provide nearly 30 of our students, researchers and alumni an opportunity to tell their story, and participate in the production of the film.

“It’s a wonderful reflection of their work, and the university’s real-world approach to student experience.”

The campaign is running across social, digital, cinema, and in print.


  • Client: University of Newcastle
    Chief Marketing Officer: Tracy Chalk
    Marketing Brand Strategist: Tina Imig
    Marketing Advisor: Stephanie Venz
  • Creative Agency: Special Group
    CEO: Lindsey Evans
    Managing Director: Cade Heyde
    Strategy: Celia Garforth
    Executive Creative Director: Tom Martin
    Executive Creative Director: Julian Schreiber
    Creative: Josie Fox
    Creative: Michael Punton
    Account Director: Marty Scerri
    Executive Producer: Paul Johnston
    Producer: Nick Lilley
  • Production Company: Revolver/Will O’Rourke
    Director: Richard Bullock
    Managing Director/Executive Producer: Michael Ritchie
    Executive Producer: Pip Smart
    Producer: Ian Iveson
    Director of Photography: Peter Eastgate
    Art Director: Helen Fitzgerald
    Make Up: Mat Hornby
    Wardrobe: Louise Spargo
    Editor: Philip Horne
    Post Production: Heckler
    Casting: Citizen Jane
    Music composition: Dylan Glassop
    Audio: Rumble Studios

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