The Unmakers: Simon Hakim on building an incubator for challenger brands; Plus, a dip on the Unmade Index

Welcome to an audio-led edition of Unmade. Today we talk to an agency founder experimenting with a brand new business model, and further down there’s an update from The Unmade Index on a bad day for Pureprofile shares.

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Could Rightful incubate the next big brand?

Today’s edition of The Unmakers features Simon Hakim, CEO of creative agency Hunter and co-founder of food and beverage innovation business Rightful, in conversation with Unmade’s Tim Burrowes.

Hunter, now in its 13th year, launched with what was at the time an unconventional business model, which has since become more common – a decentralised team.