The Unmakers: Sinorbis founder Nico Chu on helping western marketers crack Asia

Welcome to an audio-led edition of The Unmakers, featuring Nicolas Chu, founder and CEO of Australian marketing technology startup Sinorbis.

As well as running Sinorbis, Chu is former MD of Expedia Asia Pacific and Professor of Practice at UNSW Business School.

Sinorbis helps marketers, mostly in the higher education and B2B sector, to tailor their messages using the right language and platforms for the countries they are targeting. The company already offers its services to clients in Australia, New Zealand, the UK and US.

Yesterday Sinorbis announced it was expanding its offering from covering just the Chinese market to the whole of Asia.