The Unmakers: Troy Townsend and Jack Byrne of Zitcha – turning retailers into publishers

In today’s episode of The Unmakers, we talk to Troy Townsend and Jack Byrne, co-founders of Zitcha.

Zitcha thinks of itself as a demand side platform for retailers, allowing them to use their owned assets to become publishers of brand messages.

The duo have a strong media pedigree – Troy is a former boss of digital agency Tiger Pistol and Jack is managing director of independent media agency Hatched.

In the week that Woolworths’ Cartology announced the $150m acquisition of Shopper Media, we discussed the fast growing retail media space, and the growing influence of Amazon.