The Vegemite conversation is so Wednesday
The Vegemite saga has certainly brought out the commentariat.
Starcom Mediavest boss John Sintras rushed out a nearly topical press release today with his commentary on the iSnack 2.0 affair, advising:
“What is particularly sobering about this example, is the speed of both the public outrage and the marketer’s reaction. The old days of waiting months for consumer feedback and sales data are behind us. Digital media is allowing consumers to have their say, with mass scale, at a frighteningly fast pace.”
A keeping-on-top-of-events not necessarily demonstrated in his piece (which appeared on the AFR’s website yesterday). Sintras sagely observes: “Kraft has already announced it will ask consumers to help select the new name, so it might end happily after all.”
Indeed it might, John. Even if Kraft actually announced the new winner two days ago.
SMH John, SMH.
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