The viral way to rebrand your city
Earlier this month, we held a Mumbrella Question Time in Brisbane.
Unsurprisingly, the subejct turned to the marketing campaign to promote the city after the floods.
As Marketing Brisbane’s director of marketing Stephen Deane pointed out, the message needed to be a positive, open-for-business one. It needed to overcome misconceptions about the state the city was in.
Come Together Brisbane was the campaign, and it saw dramatic levels of support as Deane points out in the video:
It was a successful campaign.
But I’m fascinated by the response of the city of Grand Rapids in Michigan to a similar problem after Newsweek dubbed it one of America’s “dying cities”.
How to persuade the outside world that it was full of life?
This is how:
The lip dub video’s just about to hit a million views since it was uploaded at the weekend. Looks like a can-do city to me.
Tim Burrowes
Linkedin
Only just found out about this, but i have been trying to launch something for the last few months, would love to help out. For all flood affected businesses trying to get back on their feet, i create websites for free. Anyone else, my rates are at my site.
I am a kiwi, and a solo mother, looking to do my bit to help out where I can. There wasn’t much I was able to do during the floods or their aftermath, but now i can help those businesses who are being reopened and want to let their customers know they are back in business. if there’s any way i can get onboard with you guys and help out, i would love the opportunity to help.
Thanks,
Tash
Woman 4 Hire
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Awesome!
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Loved it.
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Thank you to you both! I really appreciate the support.
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I was actually describing the US video as awesome Natasha but what you are doing is awesome too!
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heh they where totally talking about the videos, Natasha. 🙂
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Totes rad. I just booked my ticket to Grand Rapids.
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I think what you’re doings is great Natasha. Lipdub ftw too.
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Is that Ricky Ponting at the 57 second mark?
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i too was talking about the video
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Nothing like a Mumbrella comment thread for a good old laugh 🙂
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