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The Voice falls to 635,000 for Nine

Nine’s second primetime airing of the US version of singing contest The Voice fared even worse then the first on Tuesday night – with ratings falling from Monday’s 669,000 to 635,000.

The two hour show was comprehensively beaten into third place in its timeslot by its commercial competitors Seven and Ten according to preliminary overnight ratings from OzTam.

Even Ten’s reality show Being Lara Bingle outrated The Voice despite falling to its lowest rating of 650,000.

In the key advertising demographics, the show was 10th in the 16-39 age group , ninth in 18-49 and 13th in 25-54 demos.

MasterChef won the night with 1.33m and won the three key advertising demographics.

While Seven’s Winners and Losers at 8.30pm placed fifth in total viewers with 1.073m the show was second across the key advertising demos.

In the battle for breakfast TV, Sunrise beat Today by 10,000 viewers, taking 281,000 to 271,000 respectively. Ten’s Breakfast took 27,000.

Tuesday’s top 15 shows:

1. Masterchef Ten 1.330
2. Seven News Seven 1.270
3. Nine News Nine 1.216
4. Today Tonight Seven 1.156
5. Winners and Losers Seven 1.073
6. A Current Affair Nine 1.004
7. ABC News ABC 0.956
8. Home and Away Seven 0.945
9. Once Upon A Time Seven 0.936
10. NCIS Ten 0.828
11. Ten News Ten 0.805
12. Hot Seat Nine 0.728
13. Pictures of You Seven 0.720
14. 7:30 ABC 0.674
15. Joanna Lumley’s Greek Odyssey ABC 0.668

Tuesday’s channel share:

  1. Seven: 22.0%
  2. Ten: 18.7%
  3. Nine: 15.9%
  4. ABC1: 11.4%
  5. SBS1: 5.1%
  6. GO!: 4.4%
  7. 7mate: 4.0%
  8. Eleven: 3.6%
  9. One: 3.3%
  10. ABC2: 3.1%
  11. 7TWO: 3.1%
  12. Gem: 2.5%
  13. ABC3: 1.2%
  14. SBS2: 1.0%
  15. ABC News 24: 0.7%
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