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Brit rockers Status Quo perform ‘Down, deeper and down’ for Coles

Coles has released a new three-minute ad on YouTube that features Status Quo performing a reworked version of the British band’s famous ‘Down, deeper and down’ track.

The 1975 hit was the inspiration for the Coles ‘Down, down, prices are down’ jingle introduced last year.

The new ad sees Status Quo perform a track that uses words from both the original and the Coles jingle – while playing guitars in the shape of big red foam hands.

The drummer and keyboard players are also wearing the foam hands made famous by the TV commercials.

Shorter versions are to appear as TV commercials on all major free to air networks, with radio, digital and PR in support.

The ad was created by Ted Horton’s Big Red agency, with media by MB3.

The campaign marks another Coles price-cutting campaign with products such as cheese, fresh Australian lamb and UHT milk prices falling by up to 29%, according to the supermarket.

Coles merchandise director, John Durkan said: “Australian customers are feeling the pinch from a year of rising living costs including energy, healthcare and transport. We know our customers need our help now more than ever and we intend to keep going with new price cuts offering greater savings right across the store.”

27 years ago this week, Status Quo opened Live Aid.

Beneath the Cole ad on YouTube, the copy reads: ‘You know the song and now you can sing along with Status Quo in our extended TV commercial.’

Coles has supplied Mumbrella with the lyrics, for those who’d like to sing along:

VERSE 1: DOWN DOWN 

SAVINGS FOR REAL:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WE WANT ALL THE WORLD TO SEE

TO SEE YOU’RE SAVIN’

AND YOUR SAVIN’S FOR REAL

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

VERSE 2: DOWN DOWN 

COUNT YOUR SAVINGS:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WHEN YOU SEE THAT BIG RED HAND

START COUNTIN’ SAVINGS

COUNT ‘EM ON YOUR BIG RED HAND

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

VERSE 3: DOWN DOWN 

NEED A HELPING HAND:

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

WHEN YOU NEED A HELPING HAND

COUNT ON THE SAVINGS

OF THAT COLES BIG RED HAND

DOWN AND DOWN AND DOWN THEY GO

AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN, AGAIN

PRICES ARE DOWN

DOWN DOWN, PRICES ARE DOWN

DOWN DOWN, THEY’RE STAYIN’ DOWN

DOWN DOWN, DEEPER AND DOWN

DOWN DOWN, PRICES ARE DOWN

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