The Voice final tops 3m with national peak topping 4m

the voice logoThe Voice broke through the 3m mark last night, with an average metro audience of 3.098m tuning in for the winner announcement, according to preliminary ratings from OzTam. It was the highest rating entertainment show since OzTam ratings began.

The  final show itself averaged 2.654m.

The metro peak was 3.366m viewers. Combined with regional audiences, the national peak rose to 4.359m viewers.

Peter Wiltshire, group sales and marketing director of Nine Entertainment Co. said “These numbers are a testimony to outstanding content, a strong cross platform marketing strategy and how social media can enhance the traditional single screen experience. The Voice has exceeded our expectations across its 10 weeks on air, and we now look forward to continuing the momentum with one of the strongest back half schedules Nine has ever produced, including The London 2012 Olympic Games and Big Brother.”

The Block, also on Nine, rated 1.501m metro.

Tricky Business’s planned timeslot rated 1.336m, although this is likely to be revised downwards because the Voice overran.

Seven’s best performers were Seven News on 1.366m and Revenge on 1.192m.

Ten didn’t have a show in the top ten. Masterchef was 11th with 1.048m.

In key advertiser demographic of 16-39 and 18-49, The Voice winner announcement and final were also top followed by The Block. The Tricky Business timeslot was fourth while Masterchef rose to fifth.

The 25-54 demo saw the same top four, but Revenge pipped Masterchef for fifth.

Top 15 shows by audience share:

1. The Voice – Winner Nine 3.098*
2. The Voice – Grand Final Nine 2.654*
3. The Block Nine 1.501
4. Seven News Seven 1.366
5. Tricky Business Nine 1.336*
6. Nine News Nine 1.320
7. Today Tonight Seven 1.244
8. Revenge Seven 1.192
9. A Current Affair Nine 1.184
10. ABC News ABC 1.054
11. Masterchef Ten 1.048
12. Home and Away Seven 0.920
13. The Force Seven 0.814
14. Hot Seat Nine 0.754
15. Ten News Ten 0.746

Network share analysis

  1. Nine: 32.6%
  2. Seven: 19.5%
  3. ABC1: 12.5%
  4. Ten: 11.5%
  5. 7TWO: 3.4%
  6. GO!: 3.1%
  7. SBS1: 2.8%
  8. Eleven: 2.6%
  9. 7mate: 2.5%
  10. ABC2: 2.5%
  11. Gem: 2.3%
  12. One: 2.3%
  13. SBS2: 0.9%
  14. ABC3: 0.8%
  15. ABC News 24: 0.8%


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