The Voice finale sheds 300,000 viewers from year prior, lowest finale to date

The final moments of Nine’s The Voice were underwhelming, with 968,000 metro viewers tuning in to see Sam Perry crowned the winner.

It was a fall of more than 300,000 viewers from last year’s finale audience of 1.306m, and a massive decline from earlier years. In 2016, the finale pulled in 1.287m, while in 2015 and 2014 the final moments recorded audiences of 1.552m and 1.66m respectively.

Nine’s The Voice averaged 987,000 metro viewers for its final episode yesterday evening, making it the lowest grand final in The Voice history. Its biggest audience came from Sydney, with 350,000 tuning in to the show, according to OzTAM’s overnight preliminary ratings.

Nationally, the show achieved 1.423m.

The show was also down on launch – which achieved 1.029m metro viewers in April. It was the lowest launch audience for the Nine show in seven seasons.

But The Voice did beat both Seven’s House Rules and Ten’s Masterchef Australia, which attracted audiences of 910,000 metro viewers and 813,000 metro viewers respectively.

For House Rules, its Sunday night performance was the highest of the season so far, beating Nine’s The Voice in Brisbane, Adelaide and Perth.

Ten’s Masterchef Australia topped all key advertising demographics – 16-39s, 18-49s and 25-54s.

Seven achieved the most popular news program of the evening, with 1.248m tuning into the 6pm bulletin, ahead of Nine News’ 1.108m.

SBS made the top 20 programs yesterday evening with 299,000 viewers tuning in to SinkHoles: Deadly Drops, which ran at 7:30pm.

On the multi-channels, 7mate’s Captain America: The First Avenger, pulled in 234,000 metro viewers at 8:30pm, ahead of Nine’s Love Island Australia, which had an audience of 145,000.

Meanwhile, according to video-player measurement figures, Love Island has more than four episodes with 200,000 viewers. The only other shows in the top 10 are two episodes of SBS’ The Handmaid’s Tale, with episodes six and seven of season two reaching audiences of 223,000 and 211,000.

Overall, Nine won the night with a main channel share of 23.1%, beating Seven’s 20.2%. Ten’s share was 13.1% while ABC and SBS had shares of 10% and 4.8%.


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